Many of your customers will be using Google to search for your physical branch locations. In fact, when looking at most Distributors website analytics (like Google Analytics or PIWIK), the locations pages are often some of the most requested pages on your site!
With that in mind, how do you make sure your customers can find your locations pages on Google and on your site?
Help your customers “locate” your locations
Make sure you implement a site structure and design that will help them find exactly what they’re looking for. Create specific pages for each location so that when a user searches for your company + a location, they’re served up a specific locations page that they can click on directly — don’t frustrate your customers by making them click around and search for locations again on your site.
For example, when I search “Grainger Morton Grove,” the first search result is a specific locations page associated with the location I was trying to find.
It’s easy for me to click on the link and be taken directly to a page with all of the branch information clearly available.
Also, be sure to register each branch location locally with Google Business so the specific location is served up on Google on the right-hand side. Use the location page as the website link for the business listing so users are taken directly to the specific locations page on your website. Let them start there and then determine where else they need to go.
Motion Industries doesn’t have specific locations pages. When I search, “Motion Industries Wheeling” to try to find information about that location, the first listing that’s displayed is the general website URL. I would have to click to get to the main site and then figure out how to get to the locations page.
Lesson learned: Make it easy for your customers to find the information they are looking for.
It may seem daunting to tacking this for every location if you have a lot of locations, but an intentional approach to this process will drive business results both offline and online and create a more seamless omnichannel experience for your customers. Help them find what they’re looking for.