The world has changed – digital is now a competitive threat – nationals like Grainger, Amazon, MSC, Ferguson, Watsco, Rexel, McMaster, and Fastener are potentially eroding your revenues. Contractors and institutional buyers are buying online – but from others. Companies are seeing leaking revenue to online sources. If you are an Independent Distributor looking to stay competitive and relevant to your customer, then you need to build a robust online sales channel within your organization not just a webstore. You need to build a DigitalBranch™.
If you build it, will they come?
The website – the platform and content – is your digital branch’s bricks and mortar. But as you know, you can build it, but they won’t necessarily come. Just like opening a new physical location: doing the planning, having a skilled staff, and creating a compelling sales and marketing strategy are critical to drive sales.
Distributor’s CUSTOMERS want to buy online
- 70% of Distributor customers ARE BUYING products online weekly.
- 74% of B2B buyers say it’s more convenient to buy online than from a salesperson
- 93% of of B2B buyers prefer to buy online once they know what they want to buy
- 82% of B2B buyers say they’ve used Amazon to make purchases for work
Distributors who operate a DigitalBranch see:
- 79% Increase in awareness of new products
- 74% Cost efficiencies
- 64% Improvement in customer retention
- 58% Additional margin per customer
- 48% Growth of revenue per customer
If you are an Independent Distributor looking to stay competitive and relevant to your customer, then you need to build a robust online sales channel within your organization. Distributors don’t need a webstore, they need a DigitalBranch™.
Getting in the game: How to win?
At B2X Partners we believe the online opportunity is not solely the domain of the national distributor. We know that by implementing a digital strategy that unites all of their unique value propositions, Independent Distributors are better positioned to capitalize online. By leveraging your existing strengths – deep product knowledge, strong local branches and personal customer services – and translating them into a strong online environment, you can deliver greater value to your current and prospective customers.
With decent content and any of several platforms, you can build a website. In partnership with B2X, we can create a DigitalBranch™ that becomes a strategic channel and a growth engine.
Staffing your DigitalBranch™
As you know from your brick and mortar branches, to grow the business in a new location, you’ll need to develop a strategy to drive sales through customer engagement, awareness and acquisition. The leaders on the national are spending millions of dollars, have countless resources, and employ a myriad of tactics to drive significant returns on their online channels.
As it is for your physical branches, an experienced team will be critical to your success. A typical distributor website needs all of the following skills to properly develop AND continuously optimize the site.
Get Started Today
A fantastic place to start your DigitalBranch, is the DigitalBranch Incubator. The Incubator empowers distributors to build and operate their own DigitalBranch with training, best practices, platform information, and community.
Building your DigitalBranch
B2X Partners offers a complete solution called the DigitalBranch™, optimized to drive business results. The DigitalBranch™ combines strategy, best practices, experiences, hands-on services geared to providing strategic guidance and the operational support necessary to achieve results.
The DigitalBranch solution leapfrogs organizations past the traditional challenges of establishing a new digital operating platform and accelerates our clients to a high performing digital channel.
- DIGITALBRANCH™ Incubator
- DIGITALBRANCH™ Strategy
- DIGITALBRANCH™ Adoption Framework
- DIGITALBRANCH™ Customer Experience
- DIGITALBRANCH™ Commerce
- DIGITALBRANCH™ Marketing
- DIGITALBRANCH™ Mobile
- DIGITALBRANCH™ Staffing
- DIGITALBRANCH™ Managed
Our DigitalBranch™ offers a full e-commerce solution, from strategy, to design, to implementation, to post-launch sales and marketing support. Members of our team have worked with the likes of Grainger, Ferguson, Sonepar, Johnstone Supply and many other national distributors.
Today our focus is exclusively on bringing that experience to the independent distributor to ensure their digital success. You don’t need to hire (and manage) 20 people – simply leverage our industry expertise through our end-to-end solution. B2X has the experience and people to provide implementation, design, and support for independent distributors.
B2X works in partnership with you to deliver experienced, collaborative, business objectives-driven work that’s about making your DigitalBranch™ financially significant and competitive while elevating your brand and customer value.
Where to Start
A great place to start is by educating your teams. The DIGITALBRANCH™ Incubator empowers Distributors to build and operate their own DigitalBranch.
The DigitalBranch Incubator empowers Distributors to build and operate their own DigitalBranch