Launching Your DigitalBranch

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DigitalBranch Training
- Module 1:Introduction to the DigitalBranch
  - [Video] 3 Deadly Mistakes Most Distributors Make
  - [Video] The DigitalBranch Framework
  - [Video] Foundations of B2B E-Commerce
  - Things To Think About As You Start
  - The Core Difference Between B2B and B2C
  - [Video] Understanding the difference between B2B and B2C
  - Components of a B2B E-Commerce Site
  - [Video] Search Engine Optimization (SEO): How customers find your new website
- B2X eCommerce System
  - Why We Created the B2X eCommerce System
  - Introducing XES
  - Assessment: How is Your DigitalBranch Performing?
- Planning
  - Introduction to a DigitalBranch Strategy
  - Lesson 1:Top Ten Reasons Why You Need a Digital Branch Plan
  - How to do your own Discovery
  - Questions to ask yourself during Discovery
  - Tips to Creating a Customer Survey
  - How to Build a Financial Model
  - [Download] Customer Acquisition Framework Calculator
  - [Download] Customer Adoption Financial Calculator
  - [Download] Strategy Checklist
- People
  - Building your DigitalBranch Team
  - Staffing Your DigitalBranch: The Good People vs. The Right People
  - [Download] Job Descriptions for Staffing Your DigitalBranch
  - Seats That Need to Be Filled
  - Three ways to staff your small, in-house DigitalBranch
- Technology
  - Intro to selecting eCommerce technology
  - What do distributors need from their eCommerce platform?
  - Who should you have on your selection team?
  - Differentiating between platform vendors
  - On-Site Search Technology
  - Data Analytics Tools
  - Testing Your On-Site Search
  - How to prepare for the first vendor meetings
  - Everything you need to know about the e-commerce platform vendors
  - Sample selection user stories
- User Experience & Design
  - [Download] Site Redesign Page Checklist
  - Customer Journey Mapping
  - Getting the Product Detail Page Right (PDP)
  - [Download] Product Detail Page (PDP) Checklist
  - Cross-Selling and Up-Selling on Your Product Detail Page (PDP)
  - List of great Distribution sites
  - Category Page Guide and Checklist
  - Customer-Centric Design 101
  - Why Distributors Should Include a Blog in Their Design
  - [Download] 2016 Top Distributors Search Box Report
  - Designing the Homepage and Navigation
  - User Experience Testing
- Operations
  - Introduction to Operations
  - Picking a SEO agency. Red Flags and Scams.
  - SEO: Basic Concepts
  - SEO: Competitor Analysis & Keyword Research
  - Why Now is the Time to Start Facebook Advertising
  - The Importance of Marketing and Branding for Distributors
- Product Content
  - Why Content Matters
  - Organization & Taxonomy
  - Product Attributes & Structured Content
  - Product Data Sources
  - Optimizing Product Content
- Analytics
  - Measuring your DigitalBranch Success
  - Analytics: Making Them Work for You
  - Tracking the Search Bar
  - Analytics: Measuring your On-Site Search Performance
  - Google Tag Manager – One Code to Rule Them All
- Launching Your DigitalBranch
  - Ensuring a Smooth Go-Live
  - [Download] SEO Migration Checklist
  - [Download] Website Operations Management Checklist
  - Lesson 1:Roadmap for Your Website Launch

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