If you have read or heard anything from B2X Partners, you know how we preach a Product-First approach to eCommerce site design. Product is what customers are visiting your sites for –product should be the focus of your site. But that doesn’t mean including only the basic …View This Post about Your eCommerce Ecosystem is More Than SKUs
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3 Deadly E-Commerce Mistakes Most Distributors Make...
...and how to fix them, compete and EVEN WIN against large distributors like Grainger, Platt, Ferguson and Watsco
Cooney Brother's launched their first eCommerce site in 2017, taking an established family-owned business online. At the launch, and since then, Cooney continues to evolve and optimize to best serve their customers. We had the pleasure of talking with Natalie Beers, Marketing …View This Post about Spotlight: Natalie Beers of Cooney Brothers | Leveraging Custom Content to Compete
New video on the value and importance of branding for distributors. Research into customer purchasing patterns shows us that when customers imagine a product, they link it to where they purchase the product. By creating a link between the products and your business, you can start …View This Post about NEW Video: Branding and Marketing for Distributors
Grainger is doing a few interesting things now with their shopping experience. After a search, I landed at a category page with a list of products. After clicking on a product item number, a flyout opened to the left with select details of the product. In this flyout (when logged …View This Post about Quick Take: Grainger’s Shop from Search Experience